Why does the Gophers football team change uniforms so much? It's all about recruitment

Mark Coyle says Gophers trendy uniforms have become a valuable recruiting tool

The WCCO Morning News with Dave Lee
October 31, 2018 - 10:52 am

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Last Friday during the University of Minnesota's 38-31 win over Indiana, Gopher players were sporting a new look including mostly grey uniforms and a shiny gold helmet. While the continued change of uniforms has some longing for a simpler time, Gophers Athletic Director Mark Coyle says updated uniforms have become a valuable tool in recruiting.

“We do get feedback, and we'd like to remind people…recruiting is the backbone of any program. It doesn't matter if you're talking about our volleyball program, women's hockey, men's hockey, football: recruiting, such a big part of what you do, and right now, a good bad or indifferent, kids love different uniforms. They love different looks, they love the uniqueness. And so, we wore the all gray uniform with the old gold helmet, which I really liked," he told WCCO Radio host Dave Lee on Tuesday. 

Coyle said that the relationship between the new uniforms and TV coverage was key. 

"We do that just to get eyeballs and we've been featured on ESPN multiple times this year, as having one of the top uniforms in the country because that uniqueness and difference and, quite honestly it's people talking about your program on national TV and that helps with recruiting," he said. 

Listed to the complete interview, including news on some surging women’s sports: 


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