Sports sponsorship

A Pepsi advertisement stands outside the World of Coca-Cola museum as a vendor stocks his kiosk in Atlanta, Wednesday, Jan. 30, 2019. The Patriots and the Rams aren't the only ones battling for Super Bowl supremacy this week. Pepsi and Coke also seem to be squaring off. Pepsi, an official NFL sponsor of Super Bowl 53, has invaded Coke's home turf, its headquarters are in Atlanta. (AP Photo/David Goldman)
January 31, 2019 - 5:54 pm
ATLANTA (AP) — Pepsi is pouring it on in Coke's house — injecting some fizz into its biggest rivalry during the buildup to the Super Bowl. While the visitors had called for a "cola truce" on social media with the NFL title game in the shadows of its competitor's Atlanta-based headquarters, it seems...
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FILE - In this Feb. 12, 2011, file photo, then-Rep. Mary Bono, R-Calif., listens at the Conservative Political Action Conference (CPAC) in Washington. Former California Congresswoman Bono announced her resignation Tuesday, Oct. 16, 2018, as the interim president at USA Gymnastics after just four days on the job. (AP Photo/Cliff Owen, File)
October 16, 2018 - 7:07 pm
When former California Congresswoman Mary Bono took over as the interim president for USA Gymnastics last week, she pointed to the opportunity to "reconnect" with a sport she loved growing up. The connection lasted all of four days. Bono stepped down on Tuesday, saying she felt her affiliation with...
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Agents with the Bureau of Alcohol, Tobacco, Firearms and Explosives stand outside the family home, in Baltimore, Sunday, Aug. 26, 2018, of the suspect in a mass shooting earlier in the day in Jacksonville, Fla. (AP Photo/Jose Luis Magana)
August 27, 2018 - 6:22 am
JACKSONVILLE, Fla. (AP) — A champion gamer's decision to open fire Sunday afternoon during a video competition — killing two people and wounding nine others before killing himself — has prompted calls from gamers for more security at esports tournaments. "It's very clear that we need to be more...
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Simone Biles practices on the floor during a training session at the U.S. Gymnastics Championships, Wednesday, Aug. 15, 2018, in Boston. (AP Photo/Elise Amendola)
August 15, 2018 - 9:34 pm
BOSTON (AP) — Simone Biles is not here to save gymnastics. Or at least USA Gymnastics. The reigning Olympic champion understands how bumpy of a ride it has been for her sport's national governing body since she stepped off the podium in Rio de Janeiro two years ago, a fourth Olympic gold medal...
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The crew for NASCAR Cup Series driver Martin Truex Jr. work on the race car before auto racing practice, Friday, July 20, 2018, at New Hampshire Motor Speedway in Loudon, N.H. (AP Photo/Mary Schwalm)
July 20, 2018 - 3:43 pm
LOUDON, N.H. (AP) — Martin Truex Jr. has a sudden thirst for sponsorship cash. Truex and his Furniture Row Racing team had about three weeks' notice that 5-hour Energy was set to leave the defending NASCAR champion as a primary sponsor at the end of the season. After a 10-year relationship, the...
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